GALAXY OLYMPIC STUDIO - Samsung

MDlab and CHEIL project:

16 colorful shipping containers make their journey from 15 Russian cities for the 2014 Sochi Winter Olympics. The reused containers collect people’s wishes for the future and bring them together at the Olympic Park. The LEGO-like structure and large windows allow natural light to pour into the flexible exhibition space. Events, a live arcade and product showcases highlight the best features of Samsung Galaxy products. The stacked containers also have a life after the Olympics; they are donated to communities around the country to support local educational facilities, giving back to the country that hosted the Olympics.


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